Aldo Ortiz is a Creative Director
based out of Los Angeles, California
Explore his work below
CONCERT WEEK
An approachable and simple creative campaign where we follow artist as they get ready to perform at their concert. It was important to come up with creative that could scale up or down depending on artist commitment. Some are willing to give you 15mins and others the whole day.
THE CHALLENGE
Sale more without selling. Get buy-in from the artists for the first time and partner with them to create content that gave fans a personalized look into their lives.
THE RESULT
2.7 Million Organic Views on Instagram
17.4 million Views on TikTok
11 Pieces of content
WU-TANG CLAN & NAS
A TOUR 27 YEARS IN THE MAKING – AI VIDEO MONTAGE w/ LIVE PERFORMANCES
Wu-Tang’s & Nas’s legendary rise in the hip-hop world. We highlight their bigger-than-life story and style in a visually unique and intriguing way. The intro highlights their youth, and the formation of the group in the streets of new york, followed by stardom and live performance clips.
LIVE NATION
On one end – the world’s leading live entertainment company, on the other – so much more. We are privileged to bring live fan experience to the forefront through our extended work with artists. Encapsulating their creativity to life on stages around the world.
Whether we are showing venues, concerts, or fans in general, the Creative team strives to capture the energy from the event and display it in the best positive light. Concerts can mean so much more to the average attendee than just viewing their favorite artist on stage. The best performances can be transformative, for some – almost life-changing.
A key player in re-shaping the voice of Live Nation, with content, design, and everything the consumer and artists see’s. Challenged with aligning concert-goers’ experiences with the brand’s representation to the public eye.
LIVE NATION SIZZLE
Challenged with creating an engaging piece of content that encompasses the breath of Live Nation, Sponsorship, Venues, Touring, and the impact that the organization has on Live Music.
VENUE NATION
The Gorge Amphitheater, House of Blues, The Fillmore are only some of the venues with as rich of a history as the artist that come across the stages. In one video we were challenged to encapsulate Venue Nations footprint that consists of 100+ national venues and 220 venues worldwide.
GUNS N’ ROSES
THE CHALLENGE
One of the largest grossing tours to date!
Challenged with creating a compelling piece of content that captured the essence and attitude of the American Rock band that would debut during the Daytona 500.
THE APPROACH
An approachable and simple creative campaign where we follow artist as they get ready to perform at their concert. It was important to come up with creative that could scale up or down depending on artist commitment. Some are willing to give you 15mins and others the whole day.
THE RESULTS
Aired commercial with a viewership of more than 8 million and an additional 1.3 million views on Instagram.
FRED AGAIN
THE APPROACH
In preparation for Fred’s growing popularity, we aimed our efforts to secure Fred Again’s new potential tour. We devised a plan to grab his attention by using a drum machine as the gateway since we know he uses one to make music.
Paired this insight and knowing how much Fred loves to be elusive by dropping hints to his fan base. We felt we could tap into Fred’s fan base and send a mole to one of his shows at the Hollywood Cemetery to capture content, collected fandom messages, and built an interactive drum machine with it.
THE TURNING POINT
JAKE WESLEY ROGERS
THE APPROACH
Everyone loves to be inspired to keep on following their dreams. Fans want to hear stories about artists that humanize them. Artists usually have a backstory to the moment their careers blew up, or when they felt it all clicked. The blood and sweat it took to get to that moment. Or when they thought it was no longer an option, and something changed.
WINNING THE PITCH
THE CHALLENGE
Build pitches that resonate with artist and artist management teams and secure the tour business in a highly competitive and fast-paced environment.
THE APPROACH
A combination of developing a strategic voice, marketing plan, great booking relationships, beautifully designed decks, and understanding the client.
Whether it’s sending a 6 pack of Bud Lights to Post Malone or getting the data on their demographics, inviting NIN to a personalized experience, or Coldplay’s sustainability efforts. It’s delivering a deliberate presentation that resonates with the artist team.
FABLETICS
Asked to conceptualize a new look and system that unifies both men’s and women’s lines. Imagine you have two world-class brands, each leading in the activewear markets they serve. Each has a rich legacy and distinct personality. You need to corral them into one master brand, but they have to maintain their own identities. We needed to give Fabletics meaning, an essence, and a visual identity that also appealed to the male market—one that would inspire confidence and feel instantly mature.
BRAND UNIFICATION
After a deep assessment, we learned that these different brands shared common core values. We determined that bringing them together at this fundamental cultural level would allow us to form a cohesive brand. A visual system was created that gave the Fabletics brand a singular identity while allowing each to maintain the unique personalities and voices that made them so relevant within their segments.
DIGITAL
ESCAPE
THE CIRCUS IS COMING TO TOWN
Our primary focus was to unify story, event production, and brand content into one seamless experience. We introduced a new chapter, created new stage designs, and 4 new themed areas along with matching characters for the ongoing October event. We pushed through a 6-month long social campaign
We outpaced the previous years’ ticket sales and sold out the show in record time. We presented a unified and immersive storyline to all 135,000 attendees over the course of two days
SUMMARY
+ 360 Marketing Campaigns for Live Entertainment, Brands, and Startups.
+ Conceptual, multi-disciplinary content-driven work spanning Digital, Social, AV, and Print across all Genres and Platforms.
+ Audience First approach, targeting and increasing consumer engagement,
+ Collaborative oriented approach with Executives, Team Leaders, Business Owners, Strategic Brand Partners, High Visibility Talent, and Creators to bring high-quality creative, above industry standards, to life. Hands-on with a history of implementing quickly, efficiently, and laterally for a flawless execution.
+ Success in recruiting, onboarding, and mentoring cross-functional multidisciplinary creatives. Cultivating cohesive and progressive thought leadership, workflow productivity, and increased employee dedication. Building and fostering internal teams with additional freelance resources.
+ Multiple parallel campaigns managing production calendars, creative budgets, and flagging potential issues followed by creative solutions.
+ Led ideation and formal pitches to internal stakeholders.
+ Lead on social campaigns that encourage interaction, growth and generate awareness throughout the duration of the marketing window.
If you have a project you would like to collaborate on or simply want to say hello. I’d love to hear from you!
ALDO ORTIZ
HELLO@ALDOORTIZ.COM