Concert Week is a yearly sale where fans get the chance to buy $25 tickets with No Service fees. Over 3800 shows were made available
Sale more without selling. Get buy-in from the artists for the first time and partner with them to create content that gave fans a personalized look into their lives.
2.7 Million Organic Views on Instagram
17.4 million Views on TikTok
11 Pieces of content
30% of all traffic came from organic social significant growth from a previous 4%. All contributing to 2.33 Million tickets sold from a previous 2.3 Million
An approachable and simple creative campaign where we follow artist as they get ready to perform at their concert. It was important to come up with creative that could scale up or down depending on artist commitment. Some are willing to give you 15mins and others the whole day.