CONCERT WEEK

 

Concert Week is a yearly sale where fans get the chance to buy $25 tickets with No Service fees. Over 3800 shows were made available

CONCERT WEEK

THE CHALLENGE

 

Sale more without selling. Get buy-in from the artists for the first time and partner with them to create content that gave fans a personalized look into their lives.

THE RESULT

 

2.7 Million Organic Views on Instagram

17.4 million Views on TikTok

11 Pieces of content

 

30% of all traffic came from organic social significant growth from a previous 4%. All contributing to 2.33 Million tickets sold from a previous 2.3 Million

THE APPROACH

 

An approachable and simple creative campaign where we follow artist as they get ready to perform at their concert. It was important to come up with creative that could scale up or down depending on artist commitment. Some are willing to give you 15mins and others the whole day.

 

Participating artist;Big Time Rush, Thomas Rhett, Hayley Kyoko, Disturbed, Rod Stewart, Yung Blud, Angela Aguilar, Maroon 5, RuPauls Queens, TLC.