THE CHALLENGE

One of the largest grossing tours to date!

Challenged with creating a compelling piece of content that captured the essence and attitude of the American Rock band that would debut during the Daytona 500.

THE APPROACH

An approachable and simple creative campaign where we follow artist as they get ready to perform at their concert. It was important to come up with creative that could scale up or down depending on artist commitment. Some are willing to give you 15mins and others the whole day.

THE RESULTS

Aired commercial with a viewership of more than 8 million and an additional 1.3 million views on Instagram.

Team

Creative Director: Aldo Ortiz