LET’S TARGET
Celebrating connection through joyful content
To help Target build deeper brand loyalty, I led art direction and motion design for a vibrant social campaign centered around joy, connection, and everyday fun. Celebrities and creators invited us into their homes to share feel-good moments like cooking, crafting, dancing, and simply spending time with friends.
Working closely with production, post, talent, and creative teams, we crafted a vibrant series of social-first videos designed for TikTok, Instagram, and YouTube. Design played a key role in unifying the series. We built a bold, recognizable visual system to keep brand recognition strong while allowing each piece to feel fresh and personality-driven. Every motion element, type treatment, and transition was created to match the playful, effortless energy of the content.
THE RESULTS