FABLETICS MEN
Making the fine print feel simple, and seamless
Fabletics Men tapped us to demystify their subscription model and build trust with new customers. The goal was to clearly communicate how the VIP program works, what a credit gets you, how to cancel, and why it’s worth it, all while keeping the brand’s tone confident, energetic, and easy to follow.
Tapping into Kevin Hart’s energy and humor was key to making the message land. His personality helped transform what could have felt like fine print into something people actually wanted to watch.
MY ROLE
I led creative direction, concepting, art direction, and editing for a series of web-first videos designed to live across the Fabletics site. Working closely with the digital, marketing, and celebrity teams, we delivered content that felt honest, on-brand, and above all, helpful.
THE RESULTS