Pokémon GO

Portal A  teamed up with Google Play and The Try Guys to create an epic YouTube training series getting fans ready for Pokemon GO Fest.

THE CHALLENGE

Develop a standout content piece that raises awareness for Pokémon GO Fest while showcasing the exclusive rewards offered by Google Play in anticipation of the event.

THE APPROACH

Create a series of 12 interconnected videos on YouTube that encourage active participation, generating a wave of user-generated social content in the days leading up to GO Fest.

THE RESULT

The series garnered over 5 million views across 95 different pieces of content, resulting in more than 115,000 hours of total watch time. Impressively, over half of the viewers watched beyond the introductory video.

Credits

Agency: Portal A